According to the 2017 Moz report, one of the search ranking
factors gaining the most traction is Closeness to a business from where someone
is performing a search on Google. If you’re in USA and do you a search for the word
Real estate builder/agents on your phone. Google will distribute you the most
relevant search results for where you are standing. This is also the case for
desktop searches from PC or laptop which is connected to your internet.
There are many reasons why you should employ skilled SEO
strategist and real estate website developer but what I am about to share with
your 3 simple ways you can increase your Google ranking without help of your
web developer and SEO team.
1.
Register a Google my business listing:
The one search ranking factor for local business 2017,
according to Moz report, was business who did a robust Google My Business is a
free and easy to use tool for manage your online existence across the Google
platform, including search results and maps. By verifying and conforming and
correcting your business information, you can both assist customers find you
and tell them the story of your business.
You also get access to a dashboard whereby you can lead your
Google reviews, photos, contact information and business profile. I know many
of you have activated Google My Business listing already, but also know that
many of you have not. If you are the hindmost, then visit google.com/business
to learn more about setting up your listing. If you have listing that was set
up by and an ex-employee, it is good time to update your information.
2. Get more links to your website:
This is second most important search ranking factor in Moz’s
2017 report, was websites that have a high number of acceptable websites
linking to them. Acceptable being the operative word.
For those of you who are all versed in SEO (Search EngineOptimisation), you know how important acceptable back links are to the authority
of website. For the rest of you, this means that Google looks for how many
credible websites are linking to yours, thus imagining your website is
acceptable also.
Backlinks are mainly valuable for SEO because they
constitute a “vote of trust” from one website for another. In spirit, backlinks
to your website are a signal to search engines that others confirm for your
content.
Consider associating with other local business in your area
to share content on each other’s websites, data and absorbing stories about the
community. Cooperating with other acceptable businesses in your local area and
sharing links to each other, in the see of Google, is a crucial factor in how
well your business will rank in their search results.
3. Google Reviews:
We take them in Real estate
more than just about any other fabrication and with the rise of online ratings
and reviews sites, It is never been easier for your clients to tell the world
what they think about you in the form of an online review. Google puts a lot
more weight into the reviews you get on their platforms.
The downside to this is that your clients will need a Google
account to leave a Google review. But if you’re ranking on Google is important
to you, my point is to put Google reviews at the top of your priority list when
it comes to getting your clients to leave you a review.
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